/* =====================================================================
   AD & SEEK MEDIA (rebrand Nov 2026; was concept 30, "red LA rooftop sign at sunset")
   Day = light warm sunset tones, sign-red accent.
   Night = panel black #16161C with red neon glow.
   html[data-theme] is set (light|dark) by the inline head script.
   Token names are inherited from the previous stylesheet: --blue* = accent.
   ===================================================================== */
:root{
  --display:'Antonio','Arial Narrow',Impact,system-ui,sans-serif;
  --sans:'Montserrat',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif;
  --red:#E8141C; --panel:#16161C;
  --sunset:linear-gradient(90deg,#E8141C 0%,#F0482A 35%,#F58A3A 70%,#F7B65A 100%);
  --r:14px; --nav-h:76px;
}
:root,[data-theme="light"]{
  --blue:#E8141C; --blue-2:#B50F16; --blue-hover:#C8101A; --blue-ring:#F59A9E; --on-accent:#FFFFFF;
  --ice:#2A1D21; --muted:#5E4B4F; --hi:#1A1013; --hi-2:#1A1013;
  --ink:#FFF8F1; --ink-2:#FCEEE2; --ink-3:#FFFFFF; --card-bg:#FFFFFF;
  --fg-rgb:42,29,33; --muted-rgb:94,75,79; --accent-rgb:232,20,28; --accent2-rgb:181,15,22; --bg-rgb:255,248,241;
  --line:rgba(42,29,33,.13);
  --glow:none; --title-glow:none;
  color-scheme:light;
}
@media (prefers-color-scheme:dark){
  :root:not([data-theme]){
  --blue:#E8141C; --blue-2:#FF4A50; --blue-hover:#FF2A31; --blue-ring:#FF8A8E; --on-accent:#FFFFFF;
  --ice:#EDE7E9; --muted:#B3ADB4; --hi:#FFFFFF; --hi-2:#FFFFFF;
  --ink:#16161C; --ink-2:#1C1C24; --ink-3:#202029; --card-bg:rgba(255,255,255,.025);
  --fg-rgb:237,231,233; --muted-rgb:179,173,180; --accent-rgb:232,20,28; --accent2-rgb:255,74,80; --bg-rgb:22,22,28;
  --line:rgba(237,231,233,.1);
  --glow:0 0 6px rgba(232,20,28,.9),0 0 18px rgba(232,20,28,.6),0 0 40px rgba(232,20,28,.35);
  --title-glow:0 0 22px rgba(232,20,28,.35);
  color-scheme:dark;
  }
}
[data-theme="dark"],
/* bands that stay panel-black in both modes */
.f-feature,.f-footer{
  --blue:#E8141C; --blue-2:#FF4A50; --blue-hover:#FF2A31; --blue-ring:#FF8A8E; --on-accent:#FFFFFF;
  --ice:#EDE7E9; --muted:#B3ADB4; --hi:#FFFFFF; --hi-2:#FFFFFF;
  --ink:#16161C; --ink-2:#1C1C24; --ink-3:#202029; --card-bg:rgba(255,255,255,.025);
  --fg-rgb:237,231,233; --muted-rgb:179,173,180; --accent-rgb:232,20,28; --accent2-rgb:255,74,80; --bg-rgb:22,22,28;
  --line:rgba(237,231,233,.1);
  --glow:0 0 6px rgba(232,20,28,.9),0 0 18px rgba(232,20,28,.6),0 0 40px rgba(232,20,28,.35);
  --title-glow:0 0 22px rgba(232,20,28,.35);
  color-scheme:dark;
}
.f-feature,.f-footer{color:var(--ice);background-color:var(--ink)}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:var(--nav-h)}
body{margin:0;background:var(--ink);color:var(--ice);font-family:var(--sans);font-weight:400;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.15}
h2{font-family:var(--display);font-weight:400;font-size:clamp(2rem,5vw,3.4rem);letter-spacing:.02em}
h3{font-size:1.08rem;font-weight:600;letter-spacing:.02em}
p{margin:0}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:-999px;top:8px;background:var(--blue);color:#000;padding:8px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
.wrap{width:min(1180px,100% - 48px);margin-inline:auto}
.narrow{width:min(820px,100% - 48px)}
.center{text-align:center}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;height:var(--nav-h);display:flex;align-items:center;justify-content:space-between;padding:0 clamp(20px,4vw,48px);z-index:50;transition:background .35s,backdrop-filter .35s,border-color .35s;border-bottom:1px solid transparent}
.nav.scrolled{background:rgba(var(--bg-rgb),.78);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--line)}
.brand{display:flex;align-items:baseline;gap:.55rem;text-decoration:none}
.brand-word{font-family:var(--display);font-size:1.7rem;color:var(--hi-2);text-shadow:var(--glow);letter-spacing:.02em}
.brand-media{font-weight:400;font-size:.78rem;letter-spacing:.42em;color:var(--blue-2);text-shadow:0 0 10px rgba(var(--accent-rgb),.7)}
.nav-links{display:flex;gap:clamp(18px,3vw,36px);align-items:center}
.nav-links a{text-decoration:none;font-size:.78rem;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:rgba(var(--fg-rgb),.82);transition:color .2s,text-shadow .2s}
.nav-links a:hover{color:var(--hi);text-shadow:0 0 12px rgba(var(--accent-rgb),.9)}
.nav-cta{border:1px solid rgba(var(--accent-rgb),.7);padding:.55rem 1.1rem;border-radius:999px;box-shadow:inset 0 0 12px rgba(var(--accent-rgb),.25),0 0 14px rgba(var(--accent-rgb),.25)}
.nav-toggle{display:none;background:none;border:0;width:44px;height:44px;cursor:pointer;position:relative}
.nav-toggle span{position:absolute;left:10px;right:10px;height:2px;background:var(--ice);transition:transform .3s,top .3s}
.nav-toggle span:first-child{top:17px}.nav-toggle span:last-child{top:26px}
.nav-toggle[aria-expanded="true"] span:first-child{top:21px;transform:rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:last-child{top:21px;transform:rotate(-45deg)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;padding:.95rem 1.7rem;border-radius:999px;font-size:.78rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;text-decoration:none;transition:transform .2s,box-shadow .25s,background .25s,color .25s}
.btn-primary{background:var(--blue);color:var(--on-accent);box-shadow:0 0 0 1px rgba(var(--accent2-rgb),.6),0 0 22px rgba(var(--accent-rgb),.55),0 0 60px rgba(var(--accent-rgb),.25)}
.btn-primary:hover{transform:translateY(-2px);background:var(--blue-hover);box-shadow:0 0 0 1px var(--blue-ring),0 0 30px rgba(var(--accent-rgb),.8),0 0 80px rgba(var(--accent-rgb),.35)}
.btn-ghost{border:1px solid rgba(var(--fg-rgb),.35);color:var(--ice);background:rgba(var(--bg-rgb),.35);backdrop-filter:blur(6px)}
.btn-ghost:hover{border-color:var(--blue);color:var(--hi);box-shadow:0 0 18px rgba(var(--accent-rgb),.35)}
.btn-lg{font-size:clamp(.82rem,2.4vw,1rem);letter-spacing:.12em;text-transform:none;padding:1.1rem 2.2rem;margin-top:2rem}
.btn:focus-visible,.nav-links a:focus-visible{outline:2px solid var(--blue-2);outline-offset:3px}

/* sections */
.intro{padding:clamp(64px,10vw,120px) 0 clamp(24px,4vw,40px)}
.lead{font-size:clamp(1.05rem,2vw,1.35rem);font-weight:300;color:rgba(var(--fg-rgb),.88);line-height:1.7}
.intro .lead{text-align:center}
.section{padding:clamp(72px,11vw,140px) 0;position:relative}
.section-alt{background:linear-gradient(180deg,var(--ink) 0%,var(--ink-2) 18%,var(--ink-2) 82%,var(--ink) 100%)}
.section-head{margin-bottom:clamp(36px,5vw,60px)}
.kicker{font-size:.72rem;font-weight:500;letter-spacing:.38em;text-transform:uppercase;color:var(--blue);margin-bottom:.9rem}

.cards{display:grid;grid-template-columns:repeat(6,1fr);gap:18px}
.card{grid-column:span 2;position:relative;padding:30px 28px 32px;border-radius:var(--r);background:linear-gradient(160deg,rgba(var(--accent-rgb),.07),var(--card-bg) 40%);border:1px solid var(--line);transition:border-color .3s,transform .3s,box-shadow .3s}
.card:nth-child(4),.card:nth-child(5){grid-column:span 3}
.card:hover{transform:translateY(-4px);border-color:rgba(var(--accent-rgb),.5);box-shadow:0 0 0 1px rgba(var(--accent-rgb),.15),0 20px 50px -20px rgba(var(--accent-rgb),.45)}
.card-icon{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;margin-bottom:22px;background:rgba(var(--accent-rgb),.1);border:1px solid rgba(var(--accent-rgb),.35);box-shadow:0 0 18px rgba(var(--accent-rgb),.25)}
.card-icon svg{width:24px;height:24px;fill:none;stroke:var(--ice);stroke-width:1.5;stroke-linejoin:round;stroke-linecap:round;filter:drop-shadow(0 0 4px rgba(var(--accent-rgb),.9))}
.card h3{margin-bottom:.6rem}
.card p{color:var(--muted);font-size:.95rem}

.reel{position:relative;border-radius:calc(var(--r) + 4px);overflow:hidden;aspect-ratio:16/9;border:1px solid rgba(var(--accent-rgb),.3);box-shadow:0 0 60px -10px rgba(var(--accent-rgb),.35)}
.reel img{width:100%;height:100%;object-fit:cover;filter:blur(14px) saturate(.9) brightness(.35);transform:scale(1.12)}
.reel-overlay{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:24px;background:repeating-linear-gradient(135deg,rgba(var(--fg-rgb),.025) 0 2px,transparent 2px 14px)}
.reel-title{font-family:var(--display);font-size:clamp(1.6rem,4vw,2.8rem);margin-top:1rem;text-shadow:var(--glow)}
.reel-sub{color:var(--muted);margin-top:.5rem;font-size:.95rem;max-width:44ch}
.placeholder-tag{display:inline-block;font-size:.66rem;font-weight:600;letter-spacing:.3em;text-transform:uppercase;color:var(--blue-2);border:1px dashed rgba(var(--accent2-rgb),.7);padding:.35rem .8rem;border-radius:6px;background:rgba(var(--bg-rgb),.6)}
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:18px}
.work-tile{aspect-ratio:4/3;border-radius:var(--r);border:1px dashed rgba(var(--fg-rgb),.16);display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.8rem;background:radial-gradient(circle at 50% 40%,rgba(var(--accent-rgb),.1),transparent 65%),var(--ink-3)}
.work-tile p{color:var(--muted);font-size:.85rem;letter-spacing:.2em;text-transform:uppercase}

.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.step{position:relative;padding:28px 24px 30px;border-top:1px solid rgba(var(--accent-rgb),.55)}
.step::before{content:"";position:absolute;top:-4px;left:0;width:7px;height:7px;border-radius:50%;background:var(--blue);box-shadow:0 0 10px var(--blue),0 0 22px var(--blue)}
.step-num{font-family:var(--display);font-size:2.4rem;color:transparent;-webkit-text-stroke:1px rgba(var(--accent2-rgb),.8);display:block;margin-bottom:.6rem}
.step h3{margin-bottom:.5rem;text-transform:uppercase;letter-spacing:.2em;font-size:.92rem}
.step p{color:var(--muted);font-size:.93rem}

.contact{background:radial-gradient(ellipse 60% 55% at 50% 60%,rgba(var(--accent-rgb),.16),transparent 70%)}
.contact h2{margin-bottom:1rem}
.note{margin-top:1rem;font-size:.78rem;color:rgba(var(--muted-rgb),.75);letter-spacing:.05em}

.footer{border-top:1px solid var(--line);padding:48px 0 40px}
.footer-inner{display:flex;flex-direction:column;align-items:center;gap:.9rem;text-align:center}
.footer img{width:140px;height:auto;opacity:.9}
.family{color:var(--muted);font-size:.85rem}
.family strong{color:var(--ice);font-weight:600}
.family em{color:var(--blue-2);font-style:normal;letter-spacing:.06em}
.copy{color:rgba(var(--muted-rgb),.6);font-size:.75rem}

/* reveal */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s ease}
.js .reveal.in{opacity:1;transform:none}

@media (max-width:980px){
  .cards{grid-template-columns:repeat(2,1fr)}
  .card,.card:nth-child(4),.card:nth-child(5){grid-column:span 1}
  .card:nth-child(5){grid-column:span 2}
  .steps{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:760px){
  :root{--nav-h:64px}
  .nav-toggle{display:block}
  .nav-links{position:fixed;inset:var(--nav-h) 0 auto 0;flex-direction:column;gap:0;background:rgba(var(--bg-rgb),.96);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);padding:8px 0 18px;transform:translateY(-8px);opacity:0;pointer-events:none;transition:opacity .25s,transform .25s}
  .nav-links.open{opacity:1;transform:none;pointer-events:auto}
  .nav-links a{padding:14px 24px;width:100%;text-align:center}
  .nav-cta{border:0;box-shadow:none}
  .nav.menu-open{background:rgba(var(--bg-rgb),.96)}
  .hero-inner{padding-bottom:84px}
  .eyebrow{letter-spacing:.24em;font-size:.66rem}
  .hero-line{font-size:1.15rem;letter-spacing:.1em}
  .hero-actions .btn{min-width:220px}
  .cards,.work-grid,.steps{grid-template-columns:1fr}
  .card:nth-child(5){grid-column:span 1}
  .work-grid{grid-template-columns:1fr 1fr}
  .work-tile:last-child{display:none}
  .reel{aspect-ratio:4/5}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .reveal{opacity:1;transform:none;transition:none}
  .scroll-cue span{animation:none}
}

/* =====================================================================
   2026 content update: hero + nav (unchanged from the approved hero)
   ===================================================================== */
.hero-line{font-size:clamp(1.3rem,2.9vw,2.15rem);text-shadow:var(--hero-ts1)}
.hero-sub{margin:1rem auto 0;max-width:52ch;font-size:clamp(.95rem,1.4vw,1.1rem);font-weight:400;letter-spacing:.04em;color:rgba(var(--fg-rgb),.88);text-shadow:var(--hero-ts2)}

/* footer basics */
.footer-slogan{font-size:.78rem;letter-spacing:.24em;text-transform:uppercase;color:var(--ice)}
.footer-nav{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 22px}
.footer-nav a{font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;text-decoration:none;color:var(--muted);transition:color .2s}
.footer-nav a:hover{color:var(--hi)}
.footer-nav a:focus-visible{outline:2px solid var(--blue-2);outline-offset:3px}

/* eight nav links: keep each label on one line, tighten slightly below 1500px,
   and switch to the original mobile menu earlier */
.nav-links a{white-space:nowrap}
@media (max-width:760px){
  .hero-line{font-size:1.2rem}
  .hero-sub{font-size:.92rem}
}
@media (max-width:760px){
  .hero-line > span:not(.sr-only){display:block}
  .hero-inner{padding-bottom:62px}
  .hero-actions{margin-top:1.3rem;gap:10px}
  .footer-slogan{letter-spacing:.14em;font-size:.72rem}
}
.copy{color:rgba(var(--muted-rgb),.78)}

/* =====================================================================
   Below the hero: calm single-column reading flow (Nov 2026 restructure)
   ===================================================================== */
.flow{position:relative}
.f-col{width:min(780px,100% - 48px);margin-inline:auto}
.f-sec{padding:clamp(64px,9vw,112px) 0;border-top:1px solid var(--line)}
.f-intro{border-top:0;padding-top:clamp(56px,8vw,96px)}
.f-sec p{color:var(--muted);font-size:1.02rem;line-height:1.8}
.f-sec p+p{margin-top:1rem}
.f-eyebrow{font-size:.72rem!important;font-weight:500;letter-spacing:.34em;text-transform:uppercase;color:var(--blue-2)!important;margin-bottom:1rem}
.f-title{font-family:var(--display);font-weight:400;font-size:clamp(1.9rem,4.4vw,2.8rem);letter-spacing:.02em;line-height:1.15;color:var(--hi-2);margin:0 0 1.4rem}
.f-title-xl{font-size:clamp(2.2rem,5.6vw,3.6rem);text-shadow:0 0 18px rgba(var(--accent-rgb),.45)}
.f-title-sm{font-size:clamp(1.5rem,3.2vw,2rem)}
.f-title-next{margin-top:3.2rem}
.f-lead{font-size:clamp(1.08rem,2vw,1.25rem)!important;font-weight:300;color:rgba(var(--fg-rgb),.92)!important;line-height:1.7!important}
.f-intro .f-lead{text-align:center}
.f-quote{margin-top:2rem!important;font-size:1.15rem!important;font-weight:500;color:var(--hi)!important;letter-spacing:.02em}
.f-subhead{font-size:.78rem;font-weight:600;letter-spacing:.26em;text-transform:uppercase;color:var(--ice);margin:2.4rem 0 1rem}
.f-subhead-lg{font-size:.9rem;margin-top:3.4rem}
.f-small{font-size:.86rem!important;color:var(--muted);margin-top:1rem}
.f-small-top{margin:-.4rem 0 1.2rem!important}
.f-intro-line{margin-top:-.4rem}
.f-note{margin-top:2rem!important;color:var(--ice)!important}
.f-fine{margin-top:2.2rem;padding-top:1.2rem;border-top:1px solid var(--line)}
.f-fine p{font-size:.88rem;line-height:1.7}
.f-fine strong{color:var(--ice);font-weight:600}
.f-center{text-align:center}
.f-center .f-col{width:min(720px,100% - 48px)}

/* featured: digital collaborators */
.f-feature{background:linear-gradient(180deg,var(--ink-2) 0%,#0B1424 50%,var(--ink-2) 100%);border-top:1px solid rgba(var(--accent-rgb),.45);border-bottom:1px solid rgba(var(--accent-rgb),.45);box-shadow:inset 0 1px 0 rgba(var(--accent-rgb),.12),inset 0 -1px 0 rgba(var(--accent-rgb),.12)}
.f-feature + .f-sec{border-top:0}
.f-badge{display:inline-block;margin:0 0 1.6rem!important;padding:.45rem .95rem;border:1px solid rgba(var(--accent2-rgb),.55);border-radius:999px;font-size:.72rem!important;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--ice)!important;line-height:1.4!important}
.f-icons{list-style:none;margin:0 0 2rem;padding:0;border-top:1px solid var(--line)}
.f-icons li{display:flex;align-items:center;gap:16px;padding:14px 2px;border-bottom:1px solid var(--line);color:var(--ice);font-weight:500;font-size:1.02rem}
.f-icons svg{flex:none;width:22px;height:22px;fill:none;stroke:var(--blue-2);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.f-statement{margin-top:2.4rem!important;font-size:clamp(1rem,2vw,1.2rem)!important;letter-spacing:.12em;text-transform:uppercase;color:var(--ice)!important;line-height:1.7!important}
.f-statement span{color:var(--hi);font-weight:500;text-shadow:0 0 8px rgba(var(--accent-rgb),.8),0 0 20px rgba(var(--accent-rgb),.4)}

/* compact counterpart */
.f-compact{padding:clamp(56px,7vw,88px) 0}

/* simple lists */
.f-list{list-style:none;margin:1.8rem 0 0;padding:0}
.f-list li{position:relative;padding:12px 0 12px 22px;color:var(--ice);border-top:1px solid var(--line);line-height:1.6}
.f-list li:last-child{border-bottom:1px solid var(--line)}
.f-list li::before{content:"";position:absolute;left:2px;top:1.35em;width:6px;height:6px;border-radius:50%;background:var(--blue)}

/* services rows */
.f-rows{list-style:none;margin:1.6rem 0 0;padding:0}
.f-rows li{padding:20px 0;border-top:1px solid var(--line)}
.f-rows li:last-child{border-bottom:1px solid var(--line)}
.f-rows h3{font-size:1.08rem;font-weight:600;color:var(--hi);margin-bottom:.3rem;letter-spacing:.01em}
.f-rows p{margin:0;font-size:.97rem!important}

/* steps */
.f-steps{list-style:none;margin:1.6rem 0 0;padding:0}
.f-steps li{display:flex;gap:20px;align-items:baseline;padding:20px 0;border-top:1px solid var(--line)}
.f-steps li:last-child{border-bottom:1px solid var(--line)}
.f-num{flex:none;width:2.2rem;font-family:var(--display);font-size:1.05rem;color:var(--blue-2)}
.f-steps h3{font-size:1.02rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--hi);margin-bottom:.3rem}
.f-steps p{margin:0;font-size:.97rem!important}

/* Ad & Seek Connect */
.f-pill{display:inline-block;margin:-.4rem 0 1.4rem!important;padding:.35rem .85rem;border-radius:999px;background:rgba(var(--accent-rgb),.14);color:var(--blue-2)!important;font-size:.7rem!important;font-weight:600;letter-spacing:.24em;text-transform:uppercase;line-height:1.5!important}
.f-defs{list-style:none;margin:0;padding:0}
.f-defs li{padding:14px 0;border-top:1px solid var(--line);color:var(--muted);line-height:1.65}
.f-defs li:last-child{border-bottom:1px solid var(--line)}
.f-defs strong{display:block;color:var(--hi);font-weight:600;margin-bottom:.15rem}

/* pricing */
.tiers{display:grid;gap:16px;margin-top:1.6rem}
.tier{position:relative;padding:28px 28px 26px;border:1px solid var(--line);border-radius:var(--r);background:var(--card-bg)}
.tier-pop{border-color:rgba(var(--accent2-rgb),.55);background:linear-gradient(180deg,rgba(var(--accent-rgb),.07),var(--card-bg))}
.tier-head h3{display:flex;align-items:center;flex-wrap:wrap;gap:10px;font-size:1.3rem;font-weight:600;color:var(--hi);margin-bottom:.35rem}
.tier-tag{font-size:.62rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--blue-2);border:1px solid rgba(var(--accent2-rgb),.55);border-radius:999px;padding:.25rem .6rem}
.tier .tier-for{margin:0;font-size:.95rem!important}
.tier-list{list-style:none;margin:0;padding:0}
.tier-list li{position:relative;padding:6px 0 6px 22px;color:var(--ice);font-size:.95rem;line-height:1.55}
.tier-list li::before{content:"";position:absolute;left:2px;top:.95em;width:9px;height:5px;border-left:1.5px solid var(--blue-2);border-bottom:1.5px solid var(--blue-2);transform:rotate(-45deg)}
.tier-cta{margin-top:1.2rem}

/* pricing controls: One-time | Monthly, then commitment term */
.price-controls{display:none;margin:1.8rem 0 1.6rem}
.js .price-controls{display:grid;gap:12px;justify-items:start}
.seg{display:inline-flex;flex-wrap:wrap;gap:4px;padding:4px;border:1px solid rgba(var(--fg-rgb),.18);border-radius:999px;max-width:100%}
.seg button{appearance:none;border:0;background:transparent;color:var(--muted);font:inherit;font-size:.74rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;padding:.7rem 1.2rem;border-radius:999px;cursor:pointer;transition:background .2s,color .2s;line-height:1.2}
.seg button small{display:inline-block;margin-left:.5em;font-size:.68rem;letter-spacing:.04em;color:var(--blue-2);text-transform:none;font-weight:600}
.seg button[aria-pressed="true"]{background:var(--blue);color:var(--on-accent)}
.seg button[aria-pressed="true"] small{color:var(--on-accent)}
.seg button:focus-visible{outline:2px solid var(--blue-2);outline-offset:2px}
.seg-term{display:none}
.js [data-billing="monthly"] .seg-term{display:inline-flex}

/* tier prices */
.tier-price{margin:1.1rem 0 1rem;display:grid;gap:6px}
.pp{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 10px;margin:0!important}
.pp strong{font-size:2rem;font-weight:600;color:var(--hi);letter-spacing:.01em;line-height:1.2}
.pp small{font-size:.8rem;color:var(--muted);letter-spacing:.04em}
.pp-cap{margin:.6rem 0 .1rem!important;font-size:.8rem!important;color:var(--ice)!important;line-height:1.5!important}
.pp-mo strong{font-size:1.15rem}
.tier-price-custom .pp strong{font-size:1.6rem}
/* with JS: show only the selected option */
.js .pp-cap{display:none}
.js .pp-mo strong{font-size:2rem}
.js [data-billing="onetime"] .pp-mo{display:none}
.js [data-billing="monthly"] .pp-one,.js [data-billing="monthly"] .pp-mo{display:none}
.js [data-billing="monthly"][data-term="m1"] .pp-mo[data-term="m1"],
.js [data-billing="monthly"][data-term="m3"] .pp-mo[data-term="m3"],
.js [data-billing="monthly"][data-term="m6"] .pp-mo[data-term="m6"],
.js [data-billing="monthly"][data-term="m12"] .pp-mo[data-term="m12"]{display:flex}

.f-terms{margin-top:1.4rem}
.f-terms p{font-size:.9rem!important;line-height:1.7!important}
.f-terms strong{color:var(--ice);font-weight:600}

/* add-ons table: One-time | Month-to-month | 3 | 6 | 12 mo */
.addons{width:100%;border-collapse:collapse;font-size:.95rem}
.addons th,.addons td{padding:16px 6px;border-top:1px solid var(--line);text-align:left;vertical-align:top}
.addons tbody tr:last-child th,.addons tbody tr:last-child td{border-bottom:1px solid var(--line)}
.addons thead th{font-size:.62rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--blue-2);border-top:0;padding-bottom:10px;vertical-align:bottom;line-height:1.4}
.addons thead th:nth-child(n+2),.addons td{text-align:right;width:4.9rem}
.addons td{white-space:nowrap;color:var(--hi);font-weight:600;font-size:.98rem}
.addons td.c-mo{color:var(--ice);font-weight:500}
.addons thead th[data-term="m1"]{width:6.2rem}
.addons tbody th{font-weight:600;color:var(--hi);padding-left:0;padding-right:14px}
.addons tbody th span{display:block;margin-top:.25rem;font-weight:400;font-size:.86rem;color:var(--muted);line-height:1.5}
.addons tbody th .a-terms{font-size:.78rem;color:rgba(var(--muted-rgb),.85);margin-top:.15rem}
.addons tbody th span + .a-terms{margin-top:.45rem}
.addons tbody th .a-terms + .a-terms{margin-top:.1rem}
.addons .a-terms em{font-style:normal;color:var(--ice)}
/* highlight the chosen term column (desktop) */
.js [data-billing="monthly"][data-term="m1"] .addons [data-term="m1"],
.js [data-billing="monthly"][data-term="m3"] .addons [data-term="m3"],
.js [data-billing="monthly"][data-term="m6"] .addons [data-term="m6"],
.js [data-billing="monthly"][data-term="m12"] .addons [data-term="m12"]{background:rgba(var(--accent-rgb),.09);color:var(--hi)}
.js [data-billing="onetime"] .addons .c-one{background:rgba(var(--accent-rgb),.09)}
.addons-key{margin-top:.8rem!important;font-size:.8rem!important}

@media (max-width:760px){
  .seg{border-radius:18px}
  .seg-term{display:none}
  .js [data-billing="monthly"] .seg-term{display:grid;grid-template-columns:1fr 1fr;width:100%}
  .seg button{padding:.7rem .9rem;border-radius:14px}
  .seg-term button small{display:block;margin:.25rem 0 0}
  .addons thead{display:none}
  .addons,.addons tbody,.addons tr,.addons th,.addons td{display:block;width:100%}
  .addons tr{padding:14px 0;border-top:1px solid var(--line)}
  .addons tbody tr:last-child{border-bottom:1px solid var(--line)}
  .addons th,.addons td,.addons tbody tr:last-child th,.addons tbody tr:last-child td{border:0;padding:3px 0;text-align:left}
  .addons td{display:flex;justify-content:space-between;font-size:.98rem;background:none!important}
  .addons td::before{content:attr(data-label);font-weight:400;font-size:.82rem;color:var(--muted);letter-spacing:.04em}
  .addons tbody th{margin-bottom:8px;padding-right:0}
  /* with JS on mobile: one-time plus the selected term only */
  .js .addons td.c-mo{display:none}
  .js .f-pricing[data-term="m1"] .addons td[data-term="m1"],
  .js .f-pricing[data-term="m3"] .addons td[data-term="m3"],
  .js .f-pricing[data-term="m6"] .addons td[data-term="m6"],
  .js .f-pricing[data-term="m12"] .addons td[data-term="m12"]{display:flex}
  .js .addons-key{display:none}
}

/* contact */
.f-contact{background:radial-gradient(ellipse 60% 55% at 50% 60%,rgba(var(--accent-rgb),.12),transparent 70%)}
.f-contact .btn-lg{margin-top:2rem}

/* footer */
.f-footer{padding:56px 0 40px}
.f-footer .footer-inner{gap:1rem}
.f-identity{margin:.6rem 0 .8rem;display:grid;gap:.55rem;text-align:center}
.f-identity div{display:block}
.f-identity dt{display:inline;font-size:.68rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--blue-2)}
.f-identity dt::after{content:" · ";color:var(--muted)}
.f-identity dd{display:inline;margin:0;font-size:.86rem;color:var(--muted)}

/* gentle fade only (overrides the original slide-up) */
.js .flow .reveal{transform:none;transition:opacity .7s ease}

@media (max-width:760px){
  .f-sec{padding:56px 0}
  .tier{padding:22px 20px}
}

/* portfolio: single column of website cards */
.work-list{list-style:none;margin:2rem 0 0;padding:0;display:grid;gap:clamp(36px,5vw,52px)}
.work-shot{margin:0;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);background:var(--ink-3);aspect-ratio:16/9;box-shadow:0 18px 40px -24px rgba(0,0,0,.45)}
.work-shot img{width:100%;height:100%;object-fit:cover;object-position:top}
.work-meta{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;margin-top:16px}
.work-meta h3{font-size:1.12rem;font-weight:600;color:var(--hi);margin-bottom:.2rem}
.work-meta p{margin:0;font-size:.95rem!important;line-height:1.6!important}
.work-link{flex:none;font-size:.74rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--blue-2);text-decoration:none;padding:.55rem 0;white-space:nowrap}
.work-link:hover{text-decoration:underline;text-underline-offset:4px}
.work-link:focus-visible{outline:2px solid var(--blue-2);outline-offset:3px}
.work-status{flex:none;margin:.35rem 0 0!important}
@media (max-width:520px){.work-meta{flex-direction:column;gap:6px}.work-status{margin:0!important}}



/* pricing policy notes + Hosting & Care for one-time buyers */
.mode-notes{margin:0 0 1.4rem}
.js .mode-notes{margin-top:-.4rem}
.mode-note{margin:0 0 .6rem!important;padding:12px 16px;border-left:2px solid var(--blue);background:rgba(var(--accent-rgb),.06);border-radius:0 8px 8px 0;font-size:.92rem!important;line-height:1.65!important;color:var(--ice)!important}
.mode-note strong{font-weight:600;color:var(--hi)}
.js [data-billing="onetime"] .mode-mo,.js [data-billing="monthly"] .mode-one{display:none}
.pp-host{margin:.2rem 0 0!important;font-size:.88rem!important;line-height:1.5!important;color:var(--muted)!important}
.pp-host span{color:var(--ice);font-weight:600}
.js [data-billing="monthly"] .pp-host:not(.pp-host-custom){display:none}
.f-terms .f-subhead{margin-top:1.8rem}
.addons td.c-na{white-space:normal}
.addons td.c-na span{display:inline-block;font-size:.7rem;font-weight:600;letter-spacing:.06em;color:var(--muted);line-height:1.3}

/* Digital Collaborators: mascot group image + personality (band stays dark in both themes) */
.collab-group{margin:0 0 clamp(36px,5vw,52px)}
.collab-group .cg{display:block;border-radius:var(--r);overflow:hidden;aspect-ratio:16/9;border:1px solid rgba(232,20,28,.35);box-shadow:0 0 50px -14px rgba(232,20,28,.45)}
.collab-group .cg img{display:block;width:100%;height:100%;object-fit:cover}
.collab-group .cg-day{background:#FFF8F1}
.collab-group .cg-night{display:none;background:#16161C}
[data-theme="dark"] .collab-group .cg-day{display:none}
[data-theme="dark"] .collab-group .cg-night{display:block}
.collab-group figcaption{margin-top:12px;text-align:center;font-size:.72rem;font-weight:500;letter-spacing:.18em;text-transform:uppercase;color:var(--ice);opacity:.8}
.f-punch{margin:-.6rem 0 1.4rem!important;font-size:clamp(1.05rem,2.2vw,1.3rem)!important;font-weight:600;letter-spacing:.06em;color:var(--blue-2)!important}
.word-wall{list-style:none;margin:2rem 0 2.4rem;padding:0}
.word-wall li{padding:16px 0;border-top:1px solid var(--line);font-size:clamp(1.05rem,2.1vw,1.28rem);font-weight:300;line-height:1.55;color:var(--hi)}
.word-wall li:last-child{border-bottom:1px solid var(--line)}
.word-wall li:nth-child(odd){font-weight:500}
.f-roles{list-style:none;margin:0 0 1.6rem;padding:0;border-top:1px solid var(--line)}
.f-roles li{display:flex;gap:16px;align-items:flex-start;padding:16px 2px;border-bottom:1px solid var(--line)}
.f-roles svg{flex:none;width:22px;height:22px;margin-top:2px;fill:none;stroke:var(--blue-2);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.f-roles h4{margin:0 0 .2rem;font-size:1rem;font-weight:600;color:var(--hi);letter-spacing:.01em}
.f-roles p{margin:0!important;font-size:.95rem!important;line-height:1.6!important}
.f-helps{font-size:.95rem!important;margin-bottom:1.6rem!important}
.f-helps strong{color:var(--ice);font-weight:600}

/* ---------------- Premium pricing: scope badges, social cards, protection note ---------------- */
.tier-badge{display:inline-block;margin:.7rem 0 0!important;font-size:.66rem!important;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--blue-2)!important;line-height:1.4!important}
.tier-tag-muted{color:var(--muted);border-color:rgba(var(--fg-rgb),.22)}
.tier-note{margin:.6rem 0 0!important;font-size:.84rem!important;color:var(--muted)!important;line-height:1.6!important}
.tiers-social{margin-top:.4rem}
.sp strong{font-size:1.15rem}
.js .sp{display:none}
.js .sp strong{font-size:2rem}
.js .f-pricing[data-term="m1"] .sp[data-term="m1"],
.js .f-pricing[data-term="m3"] .sp[data-term="m3"],
.js .f-pricing[data-term="m6"] .sp[data-term="m6"],
.js .f-pricing[data-term="m12"] .sp[data-term="m12"]{display:flex}
.social-extras{margin-top:.9rem!important;font-size:.84rem!important}
.addons td.c-mo.c-na span[aria-hidden]{font-size:.98rem;font-weight:400;color:var(--muted);letter-spacing:0}
.f-protect{margin-top:2.4rem;padding:22px 24px;border:1px solid var(--line);border-radius:var(--r);background:var(--card-bg)}
.f-protect .f-subhead{margin-top:0}
.f-protect ul{list-style:none;margin:.6rem 0 0;padding:0}
.f-protect li{position:relative;padding:5px 0 5px 22px;font-size:.9rem;line-height:1.65;color:var(--ice)}
.f-protect li::before{content:"";position:absolute;left:2px;top:.95em;width:9px;height:5px;border-left:1.5px solid var(--blue-2);border-bottom:1.5px solid var(--blue-2);transform:rotate(-45deg)}
@media (max-width:760px){.f-protect{padding:18px 18px}}


/* =====================================================================
   CONCEPT 30 LAYER: header, hero, typography, day/night polish
   ===================================================================== */
body{transition:background-color .4s ease,color .4s ease}
[data-theme="light"] body{background:linear-gradient(180deg,#FFF8F1 0%,#FFF4EA 40%,#FFF8F1 100%) fixed;background-color:var(--ink)}
:focus-visible{outline:2px solid var(--blue-2);outline-offset:3px}
.skip{color:#fff;background:var(--blue)}

/* --- type: sign words = Antonio Bold, sign-style titles; MEDIA-style labels = Montserrat SemiBold tracked --- */
.f-title,.f-title-xl,.f-title-sm{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.015em;line-height:1.08}
.f-title{font-size:clamp(2.1rem,4.8vw,3.1rem);text-shadow:var(--title-glow)}
.f-title-xl{font-size:clamp(2.5rem,6.2vw,4rem);text-shadow:0 0 6px rgba(232,20,28,.55),0 0 26px rgba(232,20,28,.35)}
.f-title-sm{font-size:clamp(1.7rem,3.4vw,2.2rem)}
.f-eyebrow{font-weight:600!important;letter-spacing:.32em}
.f-num{font-family:var(--display);font-weight:700;font-size:1.25rem}
.f-sec{border-top-color:var(--line)}
[data-theme="light"] .f-pricing,[data-theme="light"] #work{background:linear-gradient(180deg,rgba(252,238,226,0) 0%,#FCEEE2 12%,#FCEEE2 88%,rgba(252,238,226,0) 100%)}
[data-theme="light"] .tier{box-shadow:0 1px 2px rgba(42,29,33,.05),0 14px 34px -26px rgba(181,15,22,.35)}
[data-theme="light"] .work-shot{box-shadow:0 18px 40px -26px rgba(42,29,33,.4)}
[data-theme="light"] .btn-primary{box-shadow:0 10px 24px -12px rgba(232,20,28,.75)}
[data-theme="light"] .btn-primary:hover{box-shadow:0 12px 28px -12px rgba(232,20,28,.85)}
[data-theme="light"] .nav-links a:hover{text-shadow:none}
[data-theme="light"] .f-contact{background:radial-gradient(ellipse 60% 55% at 50% 60%,rgba(245,138,58,.16),transparent 70%)}
[data-theme="dark"] .f-contact{background:radial-gradient(ellipse 60% 55% at 50% 60%,rgba(232,20,28,.14),transparent 70%)}
:root:not([data-theme="dark"]) .f-sec:not(.f-feature) .note{color:var(--muted)}
.f-feature{background:radial-gradient(ellipse 80% 45% at 50% 0%,rgba(232,20,28,.14),transparent 70%),#16161C;border-top:0;position:relative}
.f-feature::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--sunset);box-shadow:0 0 14px rgba(232,20,28,.7)}
.f-statement span{text-shadow:0 0 8px rgba(232,20,28,.85),0 0 22px rgba(232,20,28,.4)}

/* --- header --- */
.nav{height:var(--nav-h);gap:20px}
.brand{display:flex;align-items:center;flex:none}
.logo{display:block;height:50px;width:auto}
.logo-night{display:none}
[data-theme="dark"] .logo-day{display:none}
[data-theme="dark"] .logo-night{display:block;filter:drop-shadow(0 1px 8px rgba(0,0,0,.5))}
.nav-links{margin-left:auto;gap:clamp(14px,1.6vw,26px)}
.nav-links a{font-size:.72rem;font-weight:600;letter-spacing:.16em}
.nav-links a:hover{color:var(--hi);text-shadow:0 0 12px rgba(232,20,28,.85)}
.nav-cta{border-color:rgba(232,20,28,.8);box-shadow:inset 0 0 12px rgba(232,20,28,.2),0 0 14px rgba(232,20,28,.25)}
[data-theme="light"] .nav-cta{box-shadow:none;background:var(--blue);color:#fff!important;border-color:var(--blue)}
[data-theme="light"] .nav-cta:hover{background:var(--blue-hover)}
.nav-tools{display:flex;align-items:center;gap:6px;flex:none}
/* day: header always on warm glass (the black logo needs a light ground); night: clear over the video until scrolled */
[data-theme="light"] .nav{background:rgba(255,248,241,.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:rgba(42,29,33,.08)}
[data-theme="dark"] .nav:not(.scrolled):not(.menu-open){background:linear-gradient(180deg,rgba(10,10,14,.55),rgba(10,10,14,0))}
[data-theme="dark"] .nav.scrolled{background:rgba(22,22,28,.82)}

/* sun / moon toggle: shows the mode you'd switch TO */
.theme-btn{display:inline-grid;place-items:center;width:40px;height:40px;padding:0;border-radius:50%;border:1px solid rgba(var(--fg-rgb),.25);background:transparent;color:var(--ice);cursor:pointer;transition:border-color .2s,color .2s,box-shadow .2s,transform .3s}
.theme-btn:hover{border-color:var(--blue);color:var(--hi);box-shadow:0 0 14px rgba(232,20,28,.35)}
.theme-btn svg{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.theme-btn .ic{display:none}
[data-theme="light"] .theme-btn .ic-moon,[data-theme="dark"] .theme-btn .ic-sun{display:block}
html:not(.js) .theme-btn{display:none}

@media (max-width:1279px){
  .nav-toggle{display:block}
  .nav-links{position:fixed;inset:var(--nav-h) 0 auto 0;flex-direction:column;gap:0;background:rgba(var(--bg-rgb),.97);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line);padding:8px 0 18px;transform:translateY(-8px);opacity:0;pointer-events:none;visibility:hidden;transition:opacity .25s,transform .25s,visibility 0s .25s;max-height:calc(100svh - var(--nav-h));overflow:auto}
  .nav-links.open{opacity:1;transform:none;pointer-events:auto;visibility:visible;transition:opacity .25s,transform .25s}
  .nav-links a{padding:14px 24px;width:100%;text-align:center;font-size:.78rem}
  [data-theme="light"] .nav-cta{background:none;color:var(--blue-2)!important;border:0}
  .nav-cta{border:0;box-shadow:none}
  .nav.menu-open{background:rgba(var(--bg-rgb),.97)}
}

/* --- hero --- */
.hero{position:relative;height:100svh;min-height:600px;max-height:1200px;display:block;overflow:hidden;background:var(--ink)}
.hero-media{position:absolute;inset:0;overflow:hidden;background:#2a1830}
.hero-poster,.hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:40% 50%}
.hero-poster{opacity:0;transition:opacity .6s ease}
.hero-poster.is-ready{opacity:1}
.hero-video{opacity:0;transition:opacity .8s ease}
.hero-video.is-playing{opacity:1}
.hero-poster.is-kb{animation:kenburns 26s ease-in-out infinite alternate;transform-origin:38% 45%}
@keyframes kenburns{from{transform:scale(1.02) translate(0,0)}to{transform:scale(1.12) translate(-1.5%,-1%)}}
.hero-shade{position:absolute;inset:0;pointer-events:none}
[data-theme="dark"] .hero-shade{background:linear-gradient(90deg,rgba(22,22,28,0) 45%,rgba(22,22,28,.35) 100%),linear-gradient(180deg,rgba(22,22,28,0) 62%,rgba(22,22,28,.75) 90%,#16161C 100%)}
[data-theme="light"] .hero-shade{background:linear-gradient(180deg,rgba(255,248,241,0) 64%,rgba(255,248,241,.7) 90%,#FFF8F1 100%)}
.hero-inner{position:absolute;z-index:2;right:clamp(24px,5vw,88px);bottom:clamp(96px,16vh,170px);width:min(520px,40vw);padding:0;text-align:left}
.hero-card{padding:clamp(24px,2.6vw,36px);border-radius:18px;position:relative;overflow:hidden}
.hero-card::before{content:"";position:absolute;left:0;right:0;top:0;height:3px;background:var(--sunset)}
[data-theme="dark"] .hero-card{background:rgba(16,16,21,.6);border:1px solid rgba(255,255,255,.08);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 30px 60px -30px rgba(0,0,0,.7)}
[data-theme="light"] .hero-card{background:rgba(255,248,241,.9);border:1px solid rgba(42,29,33,.08);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 30px 60px -30px rgba(42,16,30,.55)}
.hero-line{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(2.4rem,4vw,3.6rem);line-height:1.02;letter-spacing:.01em;color:var(--hi);text-shadow:none}
.hero-line > span:not(.sr-only){display:block;color:var(--blue-2)}
[data-theme="dark"] .hero-line > span:not(.sr-only){color:#FF4A50;text-shadow:0 0 8px rgba(232,20,28,.75),0 0 26px rgba(232,20,28,.45)}
.hero-sub{margin:1rem 0 0;max-width:40ch;font-size:clamp(.98rem,1.2vw,1.08rem);line-height:1.6;color:var(--ice);text-shadow:none;letter-spacing:.01em}
.hero-actions{justify-content:flex-start;margin-top:1.6rem;gap:12px}
.btn{font-size:.74rem;letter-spacing:.18em;padding:.95rem 1.5rem}
.btn-primary{background:var(--blue);color:#fff;box-shadow:0 0 0 1px rgba(232,20,28,.6),0 0 22px rgba(232,20,28,.45)}
.btn-primary:hover{background:var(--blue-hover);box-shadow:0 0 0 1px var(--blue-ring),0 0 30px rgba(232,20,28,.7)}
.btn-ghost{background:transparent;border-color:rgba(var(--fg-rgb),.4)}
.btn-ghost:hover{border-color:var(--blue);box-shadow:0 0 18px rgba(232,20,28,.3)}
.scroll-cue{border-color:rgba(255,255,255,.55)}
[data-theme="light"] .scroll-cue{border-color:rgba(42,29,33,.4)}
.scroll-cue span{background:var(--blue);box-shadow:0 0 8px var(--blue)}

/* mobile / portrait hero: vertical media on top, copy below (same query as main.js) */
@media (max-width:760px),(max-aspect-ratio:4/5){
  :root{--nav-h:64px}
  .logo{height:40px}
  .hero{height:auto;min-height:0;max-height:none;padding-top:var(--nav-h)}
  .hero-media{position:relative;inset:auto;width:100%;aspect-ratio:1080/1168;max-height:70svh}
  .hero-poster,.hero-video{object-position:50% 50%}
  [data-theme="dark"] .hero-shade,[data-theme="light"] .hero-shade{inset:var(--nav-h) 0 auto 0;height:min(calc(100vw * 1168 / 1080),70svh)}
  [data-theme="dark"] .hero-shade{background:linear-gradient(180deg,rgba(22,22,28,0) 70%,#16161C 100%)}
  [data-theme="light"] .hero-shade{background:linear-gradient(180deg,rgba(255,248,241,0) 72%,#FFF8F1 100%)}
  .hero-inner{position:relative;right:auto;bottom:auto;width:auto;margin-top:-28px;padding:0 20px 40px;text-align:center}
  .hero-card,[data-theme="dark"] .hero-card,[data-theme="light"] .hero-card{padding:0;background:none;border:0;box-shadow:none;backdrop-filter:none;-webkit-backdrop-filter:none;overflow:visible}
  .hero-card::before{display:none}
  .hero-line{font-size:clamp(2.1rem,10vw,2.8rem)}
  .hero-sub{margin:.9rem auto 0;font-size:.98rem}
  .hero-actions{justify-content:center;margin-top:1.4rem}
  .hero-actions .btn{min-width:0;flex:1 1 200px;max-width:300px}
  .scroll-cue{display:none}
  [data-theme="dark"] .nav:not(.scrolled):not(.menu-open){background:rgba(22,22,28,.9)}
}
@media (max-width:1100px) and (min-width:761px) and (min-aspect-ratio:4/5){
  .hero-inner{width:min(480px,52vw)}
}

/* --- footer --- */
.f-footer{background:#101014;border-top:0;position:relative}
.f-footer::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--sunset);opacity:.9}
.footer .footer-logo{width:220px;height:auto;opacity:1}
.f-identity dt{color:#FF4A50}
.family em{color:#FF4A50}

@media (prefers-reduced-motion:reduce){
  .hero-poster.is-kb{animation:none}
  .hero-poster,.hero-video,body{transition:none}
}
.hero-video[hidden]{display:none}
/* review fixes */
.hero-poster,.hero-video{object-position:72% 50%}
.hero-inner{width:min(480px,36vw)}
@media (max-width:1100px) and (min-width:761px) and (min-aspect-ratio:4/5){.hero-inner{width:min(460px,48vw)}}
@media (max-width:760px),(max-aspect-ratio:4/5){
  .hero-poster,.hero-video{object-position:50% 50%}
  .hero-inner{width:auto}
  .hero-actions{flex-direction:column;align-items:center}
  .hero-actions .btn{width:min(100%,300px);flex:none}
}
.btn-lg{font-size:clamp(.86rem,2.4vw,1rem);letter-spacing:.12em;padding:1.1rem 2.4rem}
.js [data-billing="onetime"] .term-hint{display:none}

/* ---------- Hero location tag (place + coordinates of the clip of the day; see hero-config.js) ---------- */
.hero-tag{position:absolute;z-index:2;left:clamp(24px,5vw,88px);bottom:clamp(96px,16vh,170px);display:flex;align-items:center;gap:10px;padding:8px 14px 8px 12px;border:1px solid rgba(232,20,28,.42);border-radius:10px;background:rgba(10,10,14,.58);-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,"Liberation Mono",monospace;color:#fff;pointer-events:none;max-width:calc(100% - 40px);opacity:0;transform:translateY(6px);transition:opacity .5s ease,transform .5s ease}
.hero-tag[hidden]{display:none}
.hero-tag.is-on{opacity:1;transform:none}
.ht-dot{flex:none;width:9px;height:9px;border-radius:50%;background:#E8141C;box-shadow:0 0 0 3px rgba(232,20,28,.25),0 0 12px 2px rgba(255,60,60,.8)}
.hero-tag.is-on .ht-dot{animation:htpulse 2.4s ease-in-out infinite}
@keyframes htpulse{50%{box-shadow:0 0 0 5px rgba(232,20,28,.12),0 0 16px 3px rgba(255,60,60,.55)}}
.ht-txt{display:flex;flex-direction:column;line-height:1.25;white-space:nowrap;min-width:0}
.ht-city{font-size:14px;letter-spacing:.16em;font-weight:700;text-transform:uppercase;min-height:1.25em}
.ht-geo{font-size:11px;letter-spacing:.08em;color:#FFC9C4;min-height:1.25em}
[data-theme="light"] .hero-tag{background:rgba(255,248,241,.86);border-color:rgba(232,20,28,.35);color:#2A1D21;box-shadow:0 10px 30px -18px rgba(42,16,30,.6)}
[data-theme="light"] .ht-geo{color:#A3121A}
@media (max-width:760px),(max-aspect-ratio:4/5){
  .hero-tag{left:12px;bottom:auto;top:calc(var(--nav-h, 64px) + 12px);padding:6px 11px 6px 9px;gap:8px;max-width:calc(100% - 24px)}
  .ht-city{font-size:11.5px;letter-spacing:.12em}
  .ht-geo{font-size:10px;letter-spacing:.06em}
  .ht-txt{white-space:normal}
}
@media (prefers-reduced-motion:reduce){.hero-tag{transition:none;transform:none}.hero-tag.is-on .ht-dot{animation:none}}
/* v3: keep the "Monthly only" badge on the same line as the social plan title on phones */
@media (max-width:760px){
  .tier-social .tier-head h3{flex-wrap:nowrap;gap:8px;font-size:1.2rem;white-space:nowrap}
  .tier-social .tier-tag{flex:0 0 auto;white-space:nowrap;font-size:.56rem;letter-spacing:.12em;padding:.22rem .5rem}
}
@media (max-width:340px){.tier-social .tier-head h3{flex-wrap:wrap;white-space:normal}}
/* v3: two stacked hero videos cross-fade from one location to the next */
.hero-video{transition:opacity .9s ease}
.hero-video.is-top{z-index:1}
.hero-poster-top{z-index:0;transition:opacity 1.6s ease}
@media (prefers-reduced-motion:reduce){.hero-poster-top{transition:opacity 1.6s ease}}
.hero-media{z-index:0}  /* keep the stacked videos under the hero shade and copy */

/* v4 hero fix (Nov 2026): no tall top fade; nav gets its own semi-solid bar in both modes;
   bottom fade starts lower and is shorter so the whole neon sign and its posts stay visible. */
[data-theme="light"] .nav{background:rgba(255,248,241,.84);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:rgba(42,29,33,.08)}
[data-theme="dark"] .nav:not(.scrolled):not(.menu-open){background:rgba(16,16,21,.8);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:rgba(255,255,255,.06)}
[data-theme="dark"] .hero-shade{background:linear-gradient(90deg,rgba(22,22,28,0) 45%,rgba(22,22,28,.35) 100%),linear-gradient(180deg,rgba(22,22,28,0) 95.5%,rgba(22,22,28,.6) 98.5%,#16161C 100%)}
[data-theme="light"] .hero-shade{background:linear-gradient(180deg,rgba(255,248,241,0) 95.5%,rgba(255,248,241,.6) 98.5%,#FFF8F1 100%)}
.hero-poster,.hero-video{object-position:72% 100%}   /* very wide screens crop the sky, never the sign */
@media (max-width:760px),(max-aspect-ratio:4/5){
  [data-theme="dark"] .hero-shade{background:linear-gradient(180deg,rgba(22,22,28,0) 94%,rgba(22,22,28,.6) 98%,#16161C 100%)}
  [data-theme="light"] .hero-shade{background:linear-gradient(180deg,rgba(255,248,241,0) 94%,rgba(255,248,241,.6) 98%,#FFF8F1 100%)}
  .hero-poster,.hero-video{object-position:50% 100%}
  .hero-inner{margin-top:6px}
  [data-theme="dark"] .nav:not(.scrolled):not(.menu-open){background:rgba(16,16,21,.86)}
}

/* v5 footer (Nov 2026): multi-column footer + legal bar; replaces the centered stack of label lines */
.f-footer{padding:clamp(48px,6vw,72px) 0 28px;text-align:left}
.footer-wrap{width:min(1180px,100% - 48px);margin-inline:auto}
.footer-grid{display:grid;grid-template-columns:minmax(0,1.5fr) repeat(3,minmax(0,1fr));gap:40px clamp(24px,4vw,56px);align-items:start}
.footer-brand{display:flex;flex-direction:column;align-items:flex-start;gap:.9rem}
.footer .footer-brand .footer-logo{width:180px;height:auto;margin:-8px 0 0 -10px}
.footer-brand .footer-slogan{margin:0;font-size:.74rem;letter-spacing:.22em}
.footer-blurb{margin:0;max-width:34ch;font-size:.9rem;line-height:1.6;color:var(--muted)}
.footer-h{margin:0 0 1rem;font-size:.7rem;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:#FF4A50}
.footer-col ul{list-style:none;margin:0;padding:0;display:grid;gap:.7rem}
.footer-col a{color:var(--ice);text-decoration:none;font-size:.92rem;line-height:1.4;transition:color .2s}
.footer-col a:hover{color:#fff;text-decoration:underline;text-underline-offset:4px;text-decoration-color:rgba(232,20,28,.8)}
.footer-col a:focus-visible,.footer-legal a:focus-visible{outline:2px solid var(--blue-2);outline-offset:3px;border-radius:2px}
.footer-contact a{overflow-wrap:anywhere}
.footer-bar{margin-top:clamp(40px,5vw,56px);padding-top:22px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;align-items:center;gap:10px 28px}
.footer-bar p{margin:0}
.footer-bar .copy{color:var(--muted);font-size:.82rem}
.footer-bar .family{font-size:.82rem}
.footer-legal{display:flex;flex-wrap:wrap;gap:8px 22px;margin-left:auto}
.footer-legal a{color:var(--muted);font-size:.82rem;text-decoration:none;transition:color .2s}
.footer-legal a:hover{color:#fff;text-decoration:underline;text-underline-offset:4px}
@media (max-width:960px){
  .footer-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .footer-brand{grid-column:1/-1}
  .footer-legal{margin-left:0;width:100%}
}
@media (max-width:560px){
  .footer-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 20px}
  .footer-brand{align-items:center;text-align:center}
  .footer .footer-brand .footer-logo{width:160px;margin:0}
  .footer-col{text-align:center}
  .footer-contact{grid-column:1/-1}
  .footer-bar .family em{white-space:nowrap}
  .footer-bar{flex-direction:column;align-items:center;text-align:center;gap:12px}
  .footer-legal{flex-direction:column;align-items:center;gap:10px}
}

/* v5 legal pages (privacy.html, terms.html, sms-policy.html): calm single column, contents at top */
.page-legal .nav,[data-theme="dark"] .page-legal .nav:not(.menu-open){background:rgba(var(--bg-rgb),.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:var(--line)}
.legal-hero{padding:calc(var(--nav-h) + clamp(44px,7vw,80px)) 0 clamp(28px,4vw,44px);border-bottom:1px solid var(--line)}
.legal-hero .f-col{text-align:left}
.legal-hero .f-eyebrow{margin:0 0 .6rem}
.legal-hero h1{font-family:var(--display);font-weight:700;text-transform:uppercase;font-size:clamp(2.1rem,5.6vw,3.4rem);line-height:1.05;letter-spacing:.015em;color:var(--hi);margin:0}
.legal-meta{margin:1rem 0 0;color:var(--muted);font-size:.9rem;letter-spacing:.04em}
.legal-wrap{padding:clamp(32px,5vw,52px) 0 clamp(72px,10vw,112px)}
.toc{padding:0 0 1.6rem;margin-bottom:.4rem;border-bottom:1px solid var(--line)}
.toc-title{font-size:.72rem;font-weight:600;letter-spacing:.28em;text-transform:uppercase;color:var(--blue-2);margin:0 0 .8rem}
.toc ol{list-style:none;margin:0;padding:0}
.toc a{display:block;padding:6px 0;font-size:.92rem;line-height:1.45;color:var(--muted);text-decoration:none;transition:color .2s}
.toc a:hover,.toc a:focus-visible{color:var(--hi);text-decoration:underline}
.legal-body{min-width:0;overflow-wrap:anywhere}
.legal-body h2{font-family:var(--sans);font-weight:600;text-transform:none;font-size:clamp(1.12rem,2.2vw,1.35rem);letter-spacing:.01em;color:var(--hi);margin:2.6rem 0 1rem;padding-top:1.4rem;border-top:1px solid var(--line);scroll-margin-top:calc(var(--nav-h) + 16px)}
.legal-body > p:first-child{margin-top:1.6rem;font-size:1.05rem;color:rgba(var(--fg-rgb),.9)}
.legal-body p,.legal-body li{color:rgba(var(--fg-rgb),.85);font-size:.98rem;line-height:1.8}
.legal-body p{margin:0 0 1rem}
.legal-body ul,.legal-body ol{margin:0 0 1.2rem;padding-left:1.3rem}
.legal-body li{margin-bottom:.45rem}
.legal-body li::marker{color:var(--blue)}
.legal-body strong{color:var(--hi);font-weight:600}
.legal-body a{color:var(--blue-2);text-underline-offset:3px}
.legal-body a:hover{color:var(--hi)}
.legal-body blockquote{margin:0 0 1.2rem;padding:1rem 1.2rem;border-left:3px solid var(--blue);background:var(--ink-2);border-radius:4px}
.legal-body blockquote p{margin:0}
.back-top{margin-top:2.5rem!important;font-size:.8rem!important;letter-spacing:.2em;text-transform:uppercase}
.back-top a{text-decoration:none}
/* draft placeholders: obvious until filled in */
mark.ph{background:#FFE7A3;color:#2A1D21;padding:0 .25em;border-radius:3px;font-weight:600}

/* v6 digital collaborators (Nov 2026): cut-outs embedded in the page, no video-style window.
   Intro: small staggered cast. Then one collaborator beside each related section (.has-pin). */
.collab-cast{list-style:none;margin:0 0 clamp(28px,4vw,44px);padding:0;display:flex;justify-content:center;align-items:flex-end}
.cc{flex:0 1 150px;display:flex;flex-direction:column;align-items:center;text-align:center;margin:0 -6px;position:relative}
.cc img{display:block;width:auto;height:128px;max-width:100%;object-fit:contain;filter:drop-shadow(0 0 1px rgba(255,255,255,.28)) drop-shadow(0 14px 18px rgba(0,0,0,.55));transition:transform .35s ease}
.cc:nth-child(2),.cc:nth-child(4){transform:translateY(-18px)}
.cc:nth-child(3){z-index:1}
.cc-name,.cp-name{display:block;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;line-height:1.1}
.cc-role,.cp-role{display:block;font-size:.62rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;line-height:1.35}
.cc-name{margin-top:8px;font-size:1.05rem;color:#fff}
.cc-role{color:#FF4A50}
.cc:hover img{transform:translateY(-6px) rotate(-3deg)}

.has-pin .f-col{position:relative}
.collab-pin{margin:0;display:flex;flex-direction:column;align-items:center;text-align:center;pointer-events:auto}
.collab-pin img{display:block;width:100%;height:auto;filter:drop-shadow(0 16px 18px rgba(42,29,33,.2));transition:transform .35s ease}
[data-theme="dark"] .collab-pin img{filter:drop-shadow(0 0 1px rgba(255,255,255,.3)) drop-shadow(0 16px 22px rgba(0,0,0,.6))}
.collab-pin figcaption{margin-top:6px}
.cp-name{font-size:1.1rem;color:var(--hi)}
.cp-role{color:var(--blue-2)}
.collab-pin:hover img{transform:translateY(-6px) rotate(-3deg)}
.pin-l:hover img{transform:translateY(-6px) rotate(3deg)}

/* wide screens: in the margin beside the reading column, tucked toward it */
@media (min-width:1180px){
  .collab-pin{position:absolute;top:-6px;width:clamp(150px,13vw,200px)}
  .pin-r{left:calc(100% + clamp(4px,2vw,40px))}
  .pin-l{right:calc(100% + clamp(4px,2vw,40px))}
  .pin-dab{top:-10px}
  .pin-snap{top:40px}
  .pin-byte{top:-20px}
  .pin-buzz{top:30px;width:clamp(170px,15vw,220px)}
  .pin-ping{top:0}
}
/* tablets and phones: small, floated beside the section heading; lists and grids start below it */
@media (max-width:1179px){
  .collab-pin{width:130px;margin:0 0 12px 18px;float:right}
  .pin-l{float:left;margin:0 18px 12px 0}
  .has-pin .f-col > :not(p):not(h2):not(.collab-pin){clear:both}
}
@media (max-width:760px){
  .collab-pin,.pin-l{width:84px;float:right;margin:0 -4px 8px 12px}
  .cp-name{font-size:.82rem}
  .cp-role{font-size:.5rem;letter-spacing:.12em}
  .collab-cast{justify-content:space-between}
  .cc{flex:1 1 0;margin:0;min-width:0}
  .cc img{height:72px}
  .cc:nth-child(2),.cc:nth-child(4){transform:translateY(-10px)}
  .cc-name{font-size:.8rem;margin-top:6px}
  .cc-role{font-size:.46rem;letter-spacing:.08em}
}

/* entrance: they hop in once the section is revealed (main.js adds .in); off for reduced motion */
@media (prefers-reduced-motion:no-preference){
  .collab-pin,.cc > *{transition:opacity .6s ease .3s,transform .8s cubic-bezier(.2,.9,.25,1.25) .3s}
  .js .reveal:not(.in) .collab-pin,.js .reveal:not(.in) .cc > *{opacity:0;transform:translateY(26px) scale(.92)}
  .cc:nth-child(2) > *{transition-delay:.4s}.cc:nth-child(3) > *{transition-delay:.5s}.cc:nth-child(4) > *{transition-delay:.6s}.cc:nth-child(5) > *{transition-delay:.7s}
  .collab-pin img,.cc img{transition:transform .35s ease}
}
@media (prefers-reduced-motion:reduce){.collab-pin img,.cc img{transition:none}.collab-pin:hover img,.cc:hover img{transform:none}}

/* v7: legal links held until the pages are ready; bottom bar = copyright (left) + family line (right) */
.footer-bar{justify-content:space-between}
@media (max-width:560px){.footer-bar{justify-content:center}}

/* v8 (Nov 2026): Lux joins the cast, The Hot Seat with Scoop (#hotseat), Bella the office pup (#bella) */
.js .reveal:not(.in) .cc:nth-child(6) > *{transition-delay:.8s}
@media (prefers-reduced-motion:no-preference){.cc:nth-child(6) > *{transition-delay:.8s}}
.cc:nth-child(6){transform:none}
.cp-quote{display:block;margin-top:4px;font-size:.78rem;font-style:italic;color:var(--muted);line-height:1.3}
@media (min-width:1180px){.pin-lux{top:-10px}}
@media (max-width:760px){.cp-quote{font-size:.62rem}.cc-lux{display:flex}}

#hotseat .hs-col{width:min(1080px,100% - 48px)}
.hs-tag{margin:-.4rem 0 1.8rem!important;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:clamp(1.1rem,2.4vw,1.45rem)!important;color:var(--blue-2)!important}
.hs-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:clamp(16px,2.4vw,28px);align-items:start}
.hs-grid:has(.hs-wide){grid-template-columns:3.16fr 1fr}
.hs-card{margin:0;display:flex;flex-direction:column;gap:10px}
.hs-card video{display:block;width:100%;height:auto;border-radius:var(--r);background:#000;border:1px solid var(--line);box-shadow:0 18px 40px -24px rgba(0,0,0,.5)}
.hs-card figcaption{display:flex;flex-direction:column;gap:2px}
.hs-title{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:1.05rem;color:var(--hi)}
.hs-blurb{font-size:.88rem;color:var(--muted);line-height:1.45}
.hs-note{margin-top:1.2rem!important;font-size:.78rem!important;color:var(--muted)!important;letter-spacing:.04em}
@media (max-width:760px){
  .hs-grid,.hs-grid:has(.hs-wide){grid-template-columns:1fr;gap:28px}
  .hs-card video{max-width:360px;margin-inline:auto}
  .hs-card figcaption{max-width:360px;margin-inline:auto;width:100%}
}

.pup-card{margin:2.4rem 0 0;display:flex;align-items:center;gap:clamp(16px,3vw,32px);padding:clamp(18px,3vw,28px);border:1px solid var(--line);border-radius:var(--r);background:var(--card-bg)}
.pup-card img{flex:0 0 auto;width:150px;height:auto;filter:drop-shadow(0 14px 16px rgba(0,0,0,.28));transition:transform .35s ease}
.pup-card:hover img{transform:translateY(-4px) rotate(-3deg)}
.pup-card figcaption{display:flex;flex-direction:column;gap:4px}
.pup-eyebrow{font-size:.66rem;font-weight:600;letter-spacing:.24em;text-transform:uppercase;color:var(--blue-2)}
.pup-name{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.06em;font-size:1.6rem;color:var(--hi);line-height:1.1}
.pup-tag{font-weight:600;color:var(--ice)}
.pup-copy{font-size:.92rem;color:var(--muted);line-height:1.55}
.pup-quote{margin-top:4px;font-family:var(--display);font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--blue-2)}
@media (max-width:560px){.pup-card{flex-direction:column;text-align:center}.pup-card img{width:110px}}
@media (prefers-reduced-motion:reduce){.pup-card img{transition:none}.pup-card:hover img{transform:none}}

/* v9 (Nov 2, 2026): Hot Seat on phones shows the whole frame (never cropped); legal pages header without hero */
.hs-card video{object-fit:contain;max-height:none}
@media (max-width:768px){
  .hs-grid,.hs-grid:has(.hs-wide){grid-template-columns:1fr}
  .hs-card.hs-wide video{max-width:none;width:100%;height:auto;aspect-ratio:16/9;object-fit:contain}
  .hs-card.hs-wide figcaption{max-width:none}
  .hs-card:not(.hs-wide) video{width:100%;height:auto;object-fit:contain}
}
.page-legal .legal-body blockquote em{font-style:normal}
/* v11 Ad & Seek rebrand (Nov 3, 2026): the hero is one rooftop clip (adandseek-rooftop-1280 / -phone, see hero-config.js).
   The neon sign sits in the upper part of the frame (9:16 phone clip: letters 18%-38% of the height; 16:9 desktop clip:
   13%-40%), so every layout crops from the bottom (rooftop deck), never from the sign. !important beats any inline
   object-position from main.js. The world-clip rules that used to live here are gone with the world clips. */
.hero-poster,.hero-video{object-position:72% 22%!important}          /* desktop / landscape: sign left of the copy card */
@media (max-width:760px),(max-width:767px) and (max-aspect-ratio:4/5){
  /* phones (390/430 wide): the box shows ~61% of the frame height -> window ~10%-71%: sky, whole sign, towers, skyline */
  .hero-poster,.hero-video{object-position:50% 25%!important}
}
@media (min-width:768px) and (max-aspect-ratio:4/5){
  /* upright tablets (768/820/1024 wide): the 70svh cap shows ~52-57% of the frame -> window ~9%-63% */
  .hero-poster,.hero-video{object-position:50% 20%!important}
}

/* nn (Nov 3, 2026): keep the bottom bar as copyright (left) + family line (right), legal links on their own row (right). */
@media (min-width:961px){.footer-legal{flex-basis:100%;justify-content:flex-end}}
/* v11c: Hot Seat shows one 9:16 clip for now (interview held back), so keep it phone-sized instead of column-wide;
   new footer logo has no built-in padding, so drop the old negative offset. */
.hs-grid > .hs-card:only-child:not(.hs-wide){width:min(340px,100%)}
@media (max-width:768px){.hs-grid > .hs-card:only-child:not(.hs-wide){margin-inline:auto}}
.footer .footer-brand .footer-logo{margin:0}
/* w7 world rotation (Nov 3, 2026): the remade world clips put the AD & SEEK sign low and centred (16:9 frame: letters
   ~37%-90% of the height, x ~36%-65%), unlike the rooftop clip above. main.js adds .is-world to .hero while the rotation
   runs, and these rules (more specific, also !important) replace the rooftop crop: bottom-anchored on every layout
   (phones show the lower ~61% of the 9:16 clip, upright tablets ~52%, both keep the whole sign), and on landscape the
   frame is pushed right so the sign clears the copy card. */
.hero.is-world .hero-poster,.hero.is-world .hero-video{object-position:100% 100%!important}
@media (max-width:760px),(max-aspect-ratio:4/5){
  .hero.is-world .hero-poster,.hero.is-world .hero-video{object-position:50% 100%!important}
}